SanDiego Invisalign is a modern Invisalign provider based in San Diego, offering patients a discreet, comfortable alternative to traditional braces. I developed the full brand identity — from logo and brandmark to a complete visual styleguide covering typography, color palette, and brand applications.
The brandmark reflects gentle progress — a path of dots gradually aligning into a smooth curve, echoing the quiet, step-by-step process of straightening teeth with clear aligners. The visual system carries this same calm confidence through a soft blue palette and clean, geometric typography, built to feel approachable and trustworthy across both digital and print.
Scope: Logo design, brand identity, visual styleguide, color system
The identity carries through to real-world touchpoints — from packaging to social media. The aligner case features the brandmark in its simplest form, while the Instagram profile shows the full system in action: the dot pattern, the color palette, and the brand's core message, "Your smile, quietly transformed."
The same tagline extends into out-of-home advertising, keeping the brand's tone consistent even at billboard scale. The headline "Your smile, quietly transformed" carries the calm, confident voice of the brand, paired with the logo and a clear call-to-action to the website.
Scope: Out-of-home advertising, campaign messaging
